Speaking of businesses and their signs, there’s a dry cleaner down the street from me that I pass every time I go to get groceries. Just a little shop in one of those typical strip malls, flat front, glass door with two big windows flanking it. The place has put a large neon sign in each window, big custom jobs. The window on the left has the name of the place, Morelli’s Cleaners, spelled out in glowing neon. The right window, in an advertising move I can only describe as bold and daring, has the message “Customers welcome.”

Y’know, that is such a welcome change from most businesses that actively try to chase shoppers out of the building as soon as they set foot in the door. A company that welcomes paying customers… Refreshing.