Yeah, That’s Enticing
Posted on Mar 27, 2008 at 07:32 am | Tagged as: Business, Language
There’s a car wash place near my house called Sparkling Touch. It’s one of those places where you get out of your car and they drive it through the automated car-wash alley, then a bunch of men wipe the car down with sopping wet towels at the end and spray some vaguely fruit-smelling mist on your carpet. Pretty typical stuff.
Out front, though, they have a large sign that features the name of the place and then a customizable message area, one of those white ones with the horizontal slats and the big, plastic black letters. You see them all the time. The thing about those type of signs is, the letters can fairly easily slide around a little, left to right. So it is with this sign. The message they put up to entice passers-by to stop in was “Enjoy the Sparkling Touch of full service.” But either through happenstance or hooligans, the letters have shifted and now say “E njoy the Sp arkli ng Touch offull service.”
I don’t normally enjoy awful service, or worse, offal service, I don’t care how much it sparkles.