Drink It and Win
Posted on Feb 20, 2008 at 07:09 am | Tagged as: Business, Commerce
Seen the ads for the new Gatorade product, G2? They’re billing it as “the low-calorie, off-field hydrator.”
So… water, then?
That’s all it is: flavored water, and all the whiz-bang special effects adding grass under Derek Jeter’s feet aren’t going to change that fact, any more than drinking the stuff is going to make someone into an athlete “even when off the field.”
Uh, kinda like how Mountain Dew’s Game Fuel didn’t exactly turn us all into stellar Halo 3 players?
and how Budweiser turns you into a clidesdale’s behind.